Arizona’s Children’s Charities (AZCC), a 501(c)(3), was established six years ago in order to form an entity to raise funds through a celebrity concert and golf event. The goal was to fund Pendleton Place as the primary beneficiary, while allowing the group to add additional children-related charities to our support list. The charity was co-founded by Mark Craig, Kevin Cox, Troy Baldree and Mike Williams. Prior to that, the four were committed to the same mission as board members and community volunteers for 12 years.

The main fundraising event originated as a golf tournament and ran for ten years until Mike and Troy attended a John Daly Celebrity Golf event in Mississippi and met Danny Seraphine (founding drummer Chicago), Tommy Thayer (KISS lead guitarist), Jack Blades (Nightranger front-man) and Rick Seratte (Foreigner/WhiteSnake). They performed a much smaller concert and were asked if they would do the same for the Greenville charity. When the musicians asked what AZCC’s mission was, it was stated that ‘It’s All About the Kids’ raising money for abused, neglected and at-risk children. It was unanimous. All of the guys said they would come perform a show in Greenville.

It was AZCC’s first shot at a show of this kind with big name musicians, and not feeling completely confident that all of them would actually show up, the event was not heavily marketed. It ended up being a very special, intimate event of about 300 people held under a tent in the parking lot of Arizona Steakhouse on Woodruff Rd. The concert was a huge hit. The musicians loved it and have been inviting their friends each year, making the AZCC band even bigger. And with a bigger band and more celebrities comes a bigger event. Now called Rock’n On The Runway, the celebrity concert is held at the Greenville Downtown Airport Jet Center and brings about 1000 people together to continue the mission of raising money for the kids.

There is still a golf tournament which remains sold-out year after year with a wait list. There are also many corporate and individual sponsors that make the event possible, as well as dozens of volunteers for both the concert and the golf tournament. In 2015, ScanSource stepped in as a Presenting Sponsor and has helped get the message out in a larger and more effective way, increasing the event’s stature in Greenville and the surrounding area.